When you talk about influence in Texarkana, you can’t ignore the creators who are shaping conversations every week. One of the most visible is the Joe Teel Podcast, a locally produced show that’s crossed the 100-episode mark and built its audience by sitting down with the people who are actually moving things forward in our region — business owners, artists, educators, community leaders, and the occasional troublemaker.
Joe’s format is simple but powerful: long-form, unfiltered conversations about real stories and real decisions. Episodes have covered everything from the history of Texarkana to entrepreneurship, faith, comedy, public controversies, and the future of local media. The result is a platform where listeners get more than headlines. They get context, nuance, and a front-row seat to the perspectives shaping our community.
As local businesses think about marketing and influence, shows like the Joe Teel Podcast matter. They’re proof that attention is shifting toward trusted local voices. When someone with a consistent, engaged audience talks about a restaurant, event, nonprofit, or small business, it doesn’t feel like an ad, it feels like a recommendation from someone your audience already knows.
For Texarkana brands, that’s the real opportunity: not just buying reach, but partnering with local creators who are already part of the conversation.
If you’re looking to expand your reach in Texarkana, partnering with local podcasters is one of the most effective and overlooked marketing moves you can make. Shows like the Joe Teel Podcast have built-in trust, engaged listeners, and a community-driven voice that traditional ads simply can’t replicate.
The key is to offer a story, not a sales segment! Give the audience a challenge your business solved, something unique you’re bringing to Texarkana, an industry shift you can explain, or a community issue you’re involved in. Also, make it easy to promote. Send the host simple, high-quality assets: photos, a short bio, website links, and a quick description of your business. The easier you make it for them, the more likely they’ll share. Then, once your episode has aired, reuse the content for Instagram clips, Facebook reels, website blog recaps, and newsletter highlights! One podcast interview can fuel your content for weeks.
The magic isn’t just showing up once. It’s becoming part of the ongoing conversation. Many Texarkana creators welcome repeat guests, collaborations, event coverage, or community conversations. Build the relationship, not just the moment.