When Main Street Texarkana set out to make this year’s Oktoberfest bigger and better, they knew a fresh, strategic approach to marketing would be key. Together, we built a plan that blended traditional strategies with modern advertising tactics — and the results spoke for themselves.
We increased the overall marketing budget by 30%, balancing traditional media like radio, billboards, and magazines with an expanded investment in social advertising. Most of that growth went to digital where we could reach a broader and more engaged audience. With highlight videos from last year (thanks Ronald!), we used four short reels spotlighting the family-friendly and signature events of Oktoberfest: the kids’ activities, beer-olympics, bag toss, and famous three-legged hot dog race.
Those videos alone reached over 100,000 people in Texarkana and the surrounding 100-mile radius, driving more than 4,000 link clicks to event pages and vendor information. The payoff was clear... attendance increased fivefold, and net profit jumped ten times compared to last year.
Beyond the numbers, the campaign helped Main Street Texarkana raise meaningful funds to continue its mission of supporting downtown’s economic vitality and cultural growth.
Takeaway: When community-driven storytelling meets data-backed digital strategy, local events don’t just grow — they thrive.